Caydeesoft Solutions Limited partnered with Safaricom (Kenya’s leading telecommunications provider ) and Laugh Industry (Kenya’s biggest entertainment company ), to create a custom Livestreaming Platform designed to handle high-quality video streaming at scale. The platform supports both live broadcasts and on-demand video content, offering Safaricom users an exceptional viewing experience.
Key Features
- Real-Time Streaming : The platform supports RTMP streaming for live video content, ensuring smooth transmission with low latency for events, shows, and live broadcasts.
- High-Quality Video Playback : Integration of HLS (HTTP Live Streaming) to deliver adaptive bitrate video streaming, optimizing the quality based on the viewer’s internet speed and device.
- Scalable Infrastructure : The platform is built to scale using AWS Cloud infrastructure, providing the capacity to support large audiences with minimal delays and buffering. Cloudflare is used for CDN and DDoS protection, ensuring high availability and security.
- Real-Time Comments & Viewer Interaction : Integrated with Pusher WebSockets, allowing users to send live comments, reactions, and participate in chats during broadcasts, making the platform highly interactive.
- User Access & Authentication : Secure user authentication using OAuth 2.0 to ensure only authorized viewers can access premium or subscription-based content.
- Content Scheduling & Management : A user-friendly content management system (CMS) allows administrators to schedule, categorize, and manage live and pre-recorded video content.
- Analytics & Metrics : Real-time analytics to track viewer count, engagement, and video performance metrics, helping Safaricom optimize future broadcasts and content offerings.
- Monetization Features : Built-in pay-per-view and subscription options, integrating seamlessly with Safaricom’s payment solutions, including M-Pesa for easy transactions.
- Cross-Device Compatibility: The platform supports multi-device access, including desktop, mobile, and smart TVs, ensuring a seamless experience for all users.
Impact
- Increased Engagement : Safaricom users can engage with live content in real-time through comments and interactions, fostering a sense of community.
- Scalability & Reliability : The platform handles high traffic during major events like concerts, sports, and product launches with minimal latency or buffering, ensuring a smooth experience.
- Revenue Generation : The pay-per-view and subscription features provide Safaricom with new monetization opportunities through exclusive, premium content.
- Enhanced User Experience : Cross-device compatibility and adaptive streaming enhance the viewing experience, allowing users to enjoy content on their preferred devices without interruptions.
- Data-Driven Insights : Real-time analytics and detailed metrics help Safaricom understand user behavior, enabling better content planning and marketing strategies.
